Latest: The ‘Vez’ factor decrypted

MANAGEMENT GURU

Despite having legacy roots in the art of taking power forcefully (he spent 17 years with the military), Hugo Rafael Frias Chávez – elected as President of Venezuela since 1998 – is the most fanatical supporter of democratic ‘Bolivarianism’ socialism that the world has seen; while Pervez Musharraf, the dictatorial Pakistani Chief of Army Staff , took over power in a coup in October 1999, and continues to stick by the rule of the gun... his gun! And February 2007 has seen both of them attempting to increase their hold over their nations; with one attempting the same democratically, and the other ‘demenocratically’!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Blackstone bid is too high, considering the real-estate slowdown

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For all those who’d presumed that real estate moguls have given up on the battling front these days, here’s a surprise! In the biggest bidding war for any real-estate property ever, Vornado Realty Trust is at loggerheads with the New York-based Blackstone Group in the race to grab the commercial real-estate giant Equity Office Properties Trust. And with Blackstone increasing its bid on February 6, 2006, to a whopping $39 billion ($55.50 per share) in cash in reply to Vornado’s $41 billion offer ($56 per share) in cash and stock, there’s every possibility that this new-age battle for property will be fought to the last cent!

Equity Office owns 543 office buildings spread over an incredible 105 million square feet. And while Blackstone may be touted as the preferred buyer due to the huge amount of $720 million pledged by Equity Office as break-up fee, the question is: Is the offer by Blackstone justified?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
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Even anti-love sells!

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All those who don’t believe “love is a wonderful thing,” there are savvy marketers who have designed things to help you express your feelings. So while brands like GAP, DKNY are designing t-shirts with “I love you’s” and kisses planted on them, you could visit spreadshirt.com and design your own anti-Valentine t-shirt (and you thought only Shiv-Sena was anti-Valentine). You could get one that reads, “Love is for losers,” which, incidentally, also is also their official anti-Valentine’s day motto; or you could go in for stronger messages like “Love makes me puke.” So whether there is love in your life, or lack of it, marketers have found a way to spin money out of it. If there is something for couples, then there are a whole lot of offerings for singles too. The Taj Group has a vacation scheme for singles. The TVS Scooty invites single yuppies to answer questions like, “A Scooty Pep is preferable to a date because...”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rajesh Exports? That’s it!

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Or OyzterBay! Well, not many Indians would know that this chain, which started its corporate journey in the year 2000, is owned by Rajesh Exports. How’s that for shockers? In fact, very few Indian jewelers have been able to create a branded ensemble of India’s rich legacy as successfully as OyzterBay. Cashing in on heritage, they have created a glamorous arc of product portfolio that ranges from diamonds to meenas, and at the same time, products spanning diversified cultures of India. The company today has its presence even in the North East, apart from plans to end the year 2007 with more than 50 stores across the face of India.

Despite having a mammoth focus on consolidating its retail presence, the company has still been able to maintain the boutique touch of traditional jewellers. Agrees designer Jattinn Kochhar, “The jewellery market is dominated by traditional jewellers; and whosoever has been able to create a brand image against the ‘modern jeweller’ has succeeded.” And what better than to combine this ‘traditional’ aspect with cutthroat retail warfare. So the next time somebody tells you that Rajesh Exports has won another international jewellery award, stop sniggering, for you would be amongst those few who don’t know that Rajesh Exports is the world’s largest gold jewellery manufacturer. How’s that again for shockers?!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Five-years Savings Account

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Brand: Su-Kam
Headline: Five-years Savings Account
Baseline: With Back-up from Inverter. And Pack-up for GENERATOR!
Agency: Crescent

4ps Take: At first glance, you suddenly think that this is a bank ad: that too a bank ad busy promoting a five-year savings deposit scheme or something like that! But no, that’s not what this is! Take a closer look, and you realize that this is an attempt to lure and convert the target audience into potential buyers of Su-Kam inverters. Now isn’t that a little lame? Playing along with words might be considered an art in advertising but the use of words such as Back-up and Pack-up isn’t very convincing here. To be fair, the concept of ‘promising more and delivering less’ is rightly projected in this ad, but the visual is a howler, and shows no sign of highlighting effectively how Su-Kam inverters can create a long-lasting impact in the consumer’s mind which would lead to them purchasing the product. Pack up time for Su-Kam!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative