BRAND : Acer
AGENCY : Dentsu marcom
BASELINE : Life is busy. Acer makes it easy
AGENCY : Dentsu marcom
BASELINE : Life is busy. Acer makes it easy
DESCRIPTION: Passengers
on a flight are getting irritated over hanging of their laptops. Enter Hrithik Roshan, who merrily whistles a tune. Everyone looks back at him, when he says, “Problem? No Acer ‘e’ ki? The Acer ‘e’ technology that reduces setting so easily, that manages your power, your presentations, your security, almost everything you know.” The V.O. says, “Acer 5583 laptop powered by Intel’s Centrino duo processor technology.” Hrithik signs off saying, “Life is busy, Acer makes it easy.”4Ps TAKE: Even as there’s stiff competition amongst PC companies, Acer is out with yet another ad using the delectable Roshan. Having launched Acer laptops in the Indian market, the power idea is now to boost sales. Roshan, as usual, manages to grab attention as he describes the product’s USP: the ‘e’ technology that will never let you down. The setting of the ad, inside an aircraft, subtly positions the product as a brand to be aspired. This one’s an ace up Acer’s sleeve.
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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