Tick-Tock, Tick-Tock

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Intel India has successfully deployed its tick-tock model and the results have been outstanding. As Rahul shares, “You have the next generation micro architecture and then you have the next generation processor. Th at is what challenges Intel as it changes the paradigm every year. So, it is an inward challenge that Intel has & for us that’s one of the critical things keeping us ahead of technology.”

Further elaborates Praveen Vishakantaiah, Director, Digital Enterprise Group (DEG), Intel India, “The ‘TICK’ piece is to make sure that we’re able to take a mature architecture and then benefit from process technology advancements. The ‘Tock’ is to take a mature architecture and to move it into an advanced architecture mode. So innovations have to come up not only on the process side but also on the architecture side, once every year. The challenge is to ensure that each of these ticks and tocks keep going in step with each other.”

All the different divisions of Intel, be it the Mobility Group, have their separate individual goals and targets, though the common Intel philosophy persists. Take DEG for instance, as Praveen elaborates, “DEG plays a strategic role on how clients will go forward in the market between the servers & mobility space. We’re primarily focusing on the Xeon platform, clearly one area where Intel globally is doing very well. Intel India DEG is strategic in nature at this point...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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