K for Kerala, K for Kar’toonz’

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

K for Kerala, K for Kar’toonz’
P. Jayakumar, CEO, Toonz Animation speaks up for the state...

"Tourism is often considered the bloodline for Kerala. It’s time that this notion changes with IT parks, SEZs and hi-tech parks and facilities mushrooming in the state. It’s become the new dream destination for profit lovers!"

Gone are the days when Kerala was tagged as the ‘non-investor friendly state’. Once touted as a nightmare for investors because of the strong presence of organised labour unions and also unfavorable government policies and ideologies, Kerala now boasts of many ‘firsts’ and ‘bests’ in various sectors. The state has evolved by leaps and bounds in attracting investments to gargantuan proportions. When Toonz Animation India Pvt. Ltd. was established in 1999 in Technopark, the state barely took its infant strides to lure fat-pursed investors. Technopark, the brainchild of the then government, to attract investment in IT sector and tap the burgeoning demand for software professionals, was the initial step in this direction. The success of this ‘Greenest IT Park’ set the tone for massive infrastructure development projects in Kerala especially in IT and ITES sector. The reasons for Toonz Animation establishing the business in Kerala are two fold. The State is known for its rich artistic talent. We wanted to tap this immense human talent available that would serve as the feeder for the animation workforce. Secondly, the availability of modern infrastructures in terms of state-of-the-art communication facilities at Technopark also influenced our decision to set up base in Kerala.

Kerala has emerged as one of the preferred investment destinations in South Asia due to its proactive industrial policies, pro-enterprise incentives, skilled manpower, abundant resources, state-of-the-art infrastructure and low cost of operations. The state also enjoys worldwide connectivity due to its strategic location and unparalleled legislative policies that have attracted business from the flourishing global markets.

With the emerging investment opportunities and ready supply of educated workers, big companies have started plugging into Kerala in large numbers. Kerala today has the highest literacy rate amongst all the Indian states. This is both a matter of pride and a fantabulous opportunity for participants who want to ensure their growth and success in the state.

The Government of Kerala has undertaken several policy measures and incentives for attracting corporate and individual investors into the state, especially in the sectors of Information Technology, Tourism and Agriculture.

The establishment of Industrial parks, Special Economic Zones and considerable tax holidays have resulted in bullish investments in many sectors including manufacturing and knowledge-based industries.

Government sources estimate that investments to the tune of Rs.10,000 crores are in the pipeline. The setting up of ‘Smart City’, ‘Hi-Tech city’ and ‘Info Park’ along with other proposed ventures would lure a lot of investment to the State. For the present growth patterns to sustain, successive governments in Kerala will have a significant role to play.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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