Item Numbers Are The New Mantras of Bollywood

2010 was the year of the item girl. The once-reviled afterthought became the highlighting act. With the item number going mainstream, lead actresses fell over themselves to become the object of everyone's attention.

Item Numbers Are The New Mantras of Bollywood

Producers now invest crores just to shoot one of these videos. And with the likes of Katrina Kaif and Malaika Arora Khan leading the list, the year saw a deluge of item numbers flood screens.

Jacqueline Fernandis and Gauhar Khan made a mark as did Brazilian sizzler and newbie Maria Gopez (who did a disappearing act after shooting for her item number). Sameera Reddy featured on the lower rungs as did Saif's former girlfriend Rozza Catalano.

Songs don't just need lyrics to create a stir, the latka-jhatkas and the bump-n-grinds have become intrinsic to success on the charts. The item number phenomenon hasn't missed the men, either ( Aamir Khan took up the baton this year). 3.43 lakh votes were received on www.itimes.com

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