He is one of India’s most enterprising entrepreneurs whose claim to fame is introducing the concept of multiplex cinemas in the country. Since the time he conceived the first PVR in 1997 in New Delhi, the 38-year-old Ajay has added tremendous spice to the average movie-goers’ life. With the presence of 62 screens nationwide, the largest multiplex in Bangalore, North India’s largest multiplex ‘Spice PVR’ in Noida, and a more recent foray in tier II cities like Hyderabad, Lucknow, Mumbai and Indore, his vision of having a sizeable pan Indian presence is almost a reality. This young turk definitely possesses the ability for innovating and finding effective solutions across the entertainment genre. “I believe in leading by example and following the philosophy of practising what you preach.” Last year PVR Limited even raised Rs.1.28 billion from an IPO for funding its growth. And while the Indian entertainment blitzkrieg has given rose to a number of me-too’s in Bijli’s sector, Bijli is now fast-forwarding into the future, with a vision to emerge as a 360-degree entertainment conglomerate. Who knows, he might move into direction and production of Bollywood melodramas next?
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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri
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