Friday, March 28, 2008

Acer :- Life is busy. Acer makes it easy

BRAND : Acer
AGENCY : Dentsu marcom
BASELINE : Life is busy. Acer makes it easy

DESCRIPTION:
Passengers Hrithik Roshan - Life is busy. Acer makes it easyon a flight are getting irritated over hanging of their laptops. Enter Hrithik Roshan, who merrily whistles a tune. Everyone looks back at him, when he says, “Problem? No Acer ‘e’ ki? The Acer ‘e’ technology that reduces setting so easily, that manages your power, your presentations, your security, almost everything you know.” The V.O. says, “Acer 5583 laptop powered by Intel’s Centrino duo processor technology.” Hrithik signs off saying, “Life is busy, Acer makes it easy.”

4Ps TAKE: Even as there’s stiff competition amongst PC companies, Acer is out with yet another ad using the delectable Roshan. Having launched Acer laptops in the Indian market, the power idea is now to boost sales. Roshan, as usual, manages to grab attention as he describes the product’s USP: the ‘e’ technology that will never let you down. The setting of the ad, inside an aircraft, subtly positions the product as a brand to be aspired. This one’s an ace up Acer’s sleeve.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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Monday, March 17, 2008

China galloping onwards to third position


Why Study Abroad When IIPM Gives You 3 global Advantages!

China, China galloping onwards to third positionwhich is always being compared with India on every parameter, will now soon be the world’s third-largest economy. According to the country’s National Bureau of Statistics, the Dragon has been snorting fire like never before and its growth rate in 2006 went up from 10.7% to 11.1%. Now, it is all set to overtake Germany, which is currently in the third position (the US is, of course, numero uno, and Japan is at number two), with its total output being estimated at $2.705 trillion (21.1 trillion yuan), and its foreign reserves touching a new high of $1.33 trillion. And it’s not just the Dragon that has been growing at breakneck speed. Singapore too is witnessing a similar boom. According to Singapore’s trade ministry, GDP grew an annualised 12.8% in the quarter ended June 2006, exceeding all expectations! A lot of the growth is being attributed to the real estate sector.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....