Friday, November 14, 2008

Combating rural shrinkages with IT


IIPM Programme :- SUPERIOR COURSE CONTENTS

As the urban-rural divide in India keeps growing, technology will play a pivotal role in bridging the gap


Sriram Raghavan,
President, Comat Technologies


The economic empowerment of rural India is much talked about. There is no one who confesses ignorance on the subject; on the contrary everyone speaks about the rural-urban divide. The good news is that there is agreement on the need for the economic empowerment of rural India. The reality, regretfully, is otherwise. Rural India is still waiting in the ranks to participate in India’s economic revolution. A recent visit to the hinterland provided first-hand exposure on how industrious people could be if they were presented with the right opportunities. For instance, 40-year-old Khan, who owns a small house spread over a quarter of an acre is content staying back in his rural surroundings as a ‘tractor driver’, while his brother works in Kolkata. Although he earns barely enough to educate his children and feed his family, he would not consider moving elsewhere as long as there were employment prospects in his village. And if there were sufficient job prospects in his area, his brother would also return to their village. He is hopeful that opportunities will be available to the people of his village soon. If training were available (“where are the ITIs?”), Khan stressed, he would himself find a better job. People cannot be prevented from migrating to urban areas in search of opportunities as this is a real and global phenomenon. Since the invasion of TV and information overload, aspirations among rural folks have grown. An ‘opportunity giant’ needs to be created to satiate their desires. If we address this and improve opportunities in rural areas, villages will turn into small towns, small towns into bigger ones and these into cities. There is no “rural urban divide” in such a continuum.

“Rurbanisation” can be achieved through the creation of better job prospects in these areas. Delivery to rural India amongst the old economy industries is plagued by problems of infrastructure, roads, permits, laws, sops etc. In contrast, ‘new economy’ opportunities that are technology intensive can be better delivered through the information highway and be moved out of the big cities into towns and large villages. Citing C.K. Prahalad, who opens his best seller The Fortune at the Bottom of the Pyramid with, “If we stop thinking of the poor as victims or as a burden and start recognising them as resilient & creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.” There is huge opportunity in moving back-end work relating to government services to rural areas. A foremost challenge for governments is the digitisation of records and this itself is a huge opportunity to be performed and delivered locally. Governments can provide incentives that’ll enable creation of digital repository of public records. This alone will keep thousands of rural graduates employed.

The government can also provide subsidies for connectivity, procurement of ICT infrastructure & training infrastructure that will allow for businesses to move out of cities. While governments recognise that moving work out of big cities & towns is the answer, they tend to stop at tier two & three towns. These kind of opportunities can be provided at any level and if the right incentives are in place, real opportunities will emerge. It won’t be long before businesses start to outsource their work and before long we will see rural India transforming into the back office for urban India. Collaboration towards genuine Public-Private-Partnership (PPP) to reach out to rural masses who are even today oblivious to the dramatic transformation technology can bring about is the answer to “Rurbanisation.” For PPP models to succeed, it’s important to have progressive & decisive partners. We have already seen this with the governments of Karnataka, Uttaranchal, Haryana, and several others. Clearly, it’s time to seize this opportunity and launch inclusive initiatives that will energise our rural economy.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
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When IIPM comes to education, never compromise
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IIPM Ranked No. 1 B-School In Global Exposre - Zee...


Friday, November 07, 2008

Philips DVD Mini Hi-Fi System


IIPM Programme :- SUPERIOR COURSE CONTENTS

Technical Specification

Dolby digital, progressive scan component video, 2x75W RMS/2600W PMPO, 3-way Speaker System with MAX bass port, incredible Surround™, digital sound control, virtual ambience control, plays DVD, (S)VCD, MP3-CD, WMA-CD, CD(RW) & Picture CD, 40-preset digital tuning, stereo cassette deck, karaoke.
PRICE: Rs.25,999
WARRANTY: 1 year service warranty

With digital sound control, the Philips DVD Mini Hi-Fi System offers you a choice of pre-set Jazz, Rock, Pop and Classic controls which you can use to optimise the frequency ranges for different musical styles. Not only this, the virtual ambience control (VAC) feature creates a virtual sound environment that helps the system to digitally impersonate the sound traits of particular rooms or environments such as concert halls, the cinema, discos, et al. Further with a 3-way speaker system with MAX port and incredible surround technology, the system radically amplifies the sound field to have you every bit of it.

Marketers’ delight: It’s got the looks, and it sings loud and clear!

Tester’s note: Pros – Great sound quality. 40 channel preset FM/AM , DVD /CD Playback. Con – Limited video format support.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...


Monday, November 03, 2008

The DNA saga


Now IIPM's World-Class Education... for everybody!!

Both Delta and Northwest Airlines face a gory bloody end, if...


Circa 2005: Delta Air Lines, Northwest Airlines (NWA), United Airlines, US Airways et al file for bankruptcy protection. Circa 2006: Delta rejects a takeover bid by US Airways Group Inc. Delta also launches an aggressive campaign to protest the takeover bid [remember the ‘Keep Delta My Delta’ campaign]. Both Northwest and Delta suffer debilitating consecutive losses of $2.83 billion and $6.2 billion respectively. Circa 2008: Delta and Northwest decide to merge their operations in a pursuit to become the number one global airlines.

The story has just one import: Delta and Northwest better merge fast if they need to even have a ghost of a chance of survival! With the accelerating fuel pricing, and killing pricing pressures, global airlines are simply folding up. As Richard Anderson, Delta CEO, commenting on the proposed merger, said to his employees, “We believe that consolidation in the airline industry is inevitable.”

So why’s the deal raking in the support? First, it comes on the heels of both airlines closing 2007 with profits, though relatively spartan (Delta: $1.61 billion; NWA: $2.09 billion). Second, the new consolidated entity ‘Delta’ will be worth $17.7 billion, will have mind boggling revenues of $31.7 billion, (higher than American Airlines’ $22.9 billion sales; FY07), would have a fleet of 800 planes and employee strength of 75,000. Third, Delta then will also displace American Airlines in terms of traffic to become the #1 airline in the world; and will even control a massive 25% of the US air travel market. Fourth, despite the glorious figures above, both the airlines involved are using this as a survival strategy rather than as a leadership strategy. As Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation, put to B&E, “This is a merger that needs to happen, both for the airlines concerned and as a precedent for immediate imitation. If this opportunity is lost, there will be blood.” Gory... very gory...

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...