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As Akshay Kumar romanced Katrina Kaif in Egypt, it became one of the biggest thunderstorms to have hit the tinsel town in 2008. The buzz created by Singh Is Kingg was such that it became a runaway hit even before it was released and earned great bucks in paid previews: Rs.50 lakh in India and £50,000 in UK. The rustic innocence of Akshay Kumar as a village-boy made him the undisputed King of Bollywood. In fact, what made this flick iconic was the fact that just before its release, Manmohan Singh won India’s first confidence vote of the decade in the Lok Sabha on July 22, 2008 enabling him to pursue the Nuclear Deal with US. The release of the film also coincided with the Indian cricket team’s Australian tour, where Bhajji, after the much hyped quarrel with Andrew Symonds became another King for Indians. Good or bad – publicity is, after all, publicity!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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