Friday, July 31, 2009

S. NARAYAN, MKTG MNGR, VOLVO INDIA


Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz

1. Airtel’s ‘India ka atoot network’ campaign
2. Happydent White
3. Thums Up
4. Chevrolet’s ‘I’m Indian, I’m Chevrolet’ campaign
5. Sony Ericsson’s ‘Thump!’ campaign featuring Hrithik Roshan, which led to growth in Sony Ericsson’s market share

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Tuesday, July 28, 2009

S. D. GUPTA, VP, CORP AFFAIRS, WHIRLPOOL


Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz

1. Happydent chewing gum’s campaign for sparkling teeth
2. ‘Yeh Fevicol ka mazboot jod hai, tootega nahin’ campaign
3. Asian Paints’ ‘Har ghar kuch kehta hai’ campaign
4. Maggi Tomato Ketchup’s ‘It’s different’ campaign
5. ‘Mummy ka magic;’ campaign from Whirlpool

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM, GURGAON


Tuesday, July 21, 2009

Godrej’s strategic makeover...


IIPM Respected Business School

Adi may be old in years, but he does not want his brand to look old for sure. So to reinvigorate brand Godrej and give it a youthful appeal (at par with his aggressive Korean rivals), Adi Godrej and his senior management team adopted a complete makeover strategy for ‘Godrej’ at the beginning of FY 2008-09. The message of change was drilled into the collective psyche of the 23,000 strong Godrej ‘family.’ At that time, Adi Godrej told 4Ps B&M, “There has been a major change within us and we at Godrej have welcomed this change. Our employees have responded to this change positively.” The makeover, complete with fresh colours in their durable portfolio, paid off handsomely for Godrej. The group invested smartly in IPL’s season I to communicate the change. Ask them and Godrej Consumer Products Ltd. (GCPL) claims that the makeover gave required thrust for brands like Cinthol and Ezee. Insiders claim that the overall group has seen topline growth of over 20% in the year ended 31st March 2009. It’s April 2009, the onset of another fiscal year; the future beckons and the sprawling 3,500 acre Godrej ‘campus’ in Mumbai is still reaping in the gains of change!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
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IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Why has IIPM always been opposed to B-school rankings?
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30 professors of international repute to IIPM
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Tuesday, July 07, 2009

Mixing pleasure with business all the way...


IIPM Best B-school

He’s been in the business for the last 16 years and coming from a family of chartered accountants, he sure knows a thing or two about monetising his passion

Apart from his flair for creating clean western silhouettes, this designer from Mumbai has managed to crack some smart deals with corporate houses. He stepped boldly into retailing in 2003 in collaboration with up-market retail store, Benzer. His first prêt line Rocky S Jeans saw great interest from a host of chain boutiques and ever since this designer has experimented with a host of prêt creations. With Akshay Kumar & Beyoncé Knowles as clients, Rocky S indeed knows which side of the bread is to be buttered. He shares his designs at making money...

4Ps B&M: Why haven’t Indian designers been able to build sustainable brands?
RS:
I don’t think we’re missing out big time but we have lately realised that from the long run sustainability perspective of the brand, we need to focus more on the affordable segment. See, designers today have two types of collection in their portfolio – the haute couture for the high-end customers and the ready-to-wear prêt line. In order to create a popular brand, I think we need to focus on the prêt line.

4Ps B&M: The Indian designer wear industry is unstructured. Comment.
RS:
We haven’t grown as compared to the European designer industry. But, if you consider any designer brand from Europe, you will see initially they have been supported by big business houses. This trend however, till date, is conspicuous by its absence in India. The Indian designer wear industry is lacking funds and therefore we need support from the corporate houses. It can be in the form of tie-ups with retailers or even from venture-capitalists.

4Ps B&M: But, why is corporate interest missing?
RS:
I think this is because it requires a lot of transparency to generate investments. If someone is investing in your business, he/she has full liability to know what exactly is happening with the money. We are still in a nascent stage to maintain such transparency and thus, many designers are now starting to become more organised. Some of us have now even begun to pay attention to financial audits.

4Ps B&M: Given the global recession, do you think fashion industry must resort to cost-cutting?
RS:
Yes! Remember at the end of the day you need to make money and so like any other business organisation you need to have your financial plans intact. The recession has affected the global fashion industry badly, as visible in the London and Milan Fashion Weeks.

4Ps B&M: How do Indian Fashion Weeks compare with the London or Milan Fashion Weeks?
RS:
The fashion events at London and Milan are much bigger than the Indian Fashion Weeks, but at the same time, please remember that they are over 20-30-years-old and we are just a decade old. Showing your collection in Indian fashion weeks will cost you between Rs.6-12 lakh but for global fashion events the cost is almost double.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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