Thanda Matlab toilet cleaner

IIPM BUSINESS AND ECONOMY
Suddenly, Indian consumers are waking up to what was considered to be a joke earlier. They now believe stories about how farmers in Punjab, Haryana and Andhra Pradesh have been using the colas as pesticide since they are cheaper! And the stinging words of religious preacher Swami Ramdev – “Thanda Matlab toilet cleaner” – appear less a publicity stunt and more a home truth to the Indian consumer. Suddenly, the March 2006 news about a Consumer Court fining Pepsi Rs.1 Lakh because a condom was found in the bottle is no longer a mere funny incident, but a deadly and poisonous reality that Indian consumers must confront. Forget the gory details of the chemical composition of pesticides found in colas; forget the nitpicking that lobbyists speaking on behalf of cola companies are indulging in; forget the shocking statement from Union Minister Sharad Pawar defending cola companies by saying that pesticides are found even in mother’s milk. Quite simply, the Indian consumer is asking one question: Have cola companies – who claim to be world class – been poisoning Indian consumers despite credible reports of the harmful contents prevalent in their products?

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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