Friday, March 28, 2008

Acer :- Life is busy. Acer makes it easy

BRAND : Acer
AGENCY : Dentsu marcom
BASELINE : Life is busy. Acer makes it easy

DESCRIPTION:
Passengers Hrithik Roshan - Life is busy. Acer makes it easyon a flight are getting irritated over hanging of their laptops. Enter Hrithik Roshan, who merrily whistles a tune. Everyone looks back at him, when he says, “Problem? No Acer ‘e’ ki? The Acer ‘e’ technology that reduces setting so easily, that manages your power, your presentations, your security, almost everything you know.” The V.O. says, “Acer 5583 laptop powered by Intel’s Centrino duo processor technology.” Hrithik signs off saying, “Life is busy, Acer makes it easy.”

4Ps TAKE: Even as there’s stiff competition amongst PC companies, Acer is out with yet another ad using the delectable Roshan. Having launched Acer laptops in the Indian market, the power idea is now to boost sales. Roshan, as usual, manages to grab attention as he describes the product’s USP: the ‘e’ technology that will never let you down. The setting of the ad, inside an aircraft, subtly positions the product as a brand to be aspired. This one’s an ace up Acer’s sleeve.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/

4 comments:

sapna said...

what is the pattern of e-pat exam of iipm?

Charu said...

IIPM is a great MBA Institute

Munish said...

IIPM (Indian Institute of Planning and Management) was founded in 1973 by Mr. M. K. Chaudhari to provide value based management education.

kavita said...

IIPM dares to look beyond, and proudly understands