“Titan will continue to be the pioneer in new designs or even campaigns. We’ll take the industry to another level in India.”

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Gone are the days when people used to buy watches as a device to keep a track of time. Today luxury watches are indispensable and have become an important fashion & lifestyle accessory for India’s fast-growing upwardly mobile denizens. Seeing the huge potential in the market, global luxury brands like Rado, Omega, Tag Heuer and Cartier have entered the Indian market, but they have an omnipresent Indian player to contend with. Yes, the ubiquitous Titan! Titan Industries Limited (earlier known as Tata Watches Limited), like any other brand from the Tata stable, is India’s leading (and the world’s sixth largest) manufacturer of watches and jewellery.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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