Nishant Arora, Head Food Division, Kohinoor Foods Ltd
Do you think the coming of foreign competitors is a threat for you?
I don’t think so because our USP is ‘Indianized’ menu and we provide convenience food which requires Indian expertise and can be provided only by Indian players.
Do we miss out big on positioning?
I can’t comment on other players, but in Kohinoor Foods, our focus or positioning has been very clear. We offer hygienic and convenient Indian food, which no other players offer. Positioning is very important in any industry and this industry is no exception.
You are promoting the Kohinoor Foods brand in USA. Any bottlenecks?
When it comes to attracting Indians in the US, we didn’t have to face any bottlenecks; but when it comes to attracting non-Indian consumers, you need to focus on many things – like the hygiene condition during the preparation of food and details in packaging.
The future of the convenience food industry would be...
There would be more and more brands emerging in the Indian convenience food market and a majority of these would be from the retail companies.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Do you think the coming of foreign competitors is a threat for you?
I don’t think so because our USP is ‘Indianized’ menu and we provide convenience food which requires Indian expertise and can be provided only by Indian players.
Do we miss out big on positioning?
I can’t comment on other players, but in Kohinoor Foods, our focus or positioning has been very clear. We offer hygienic and convenient Indian food, which no other players offer. Positioning is very important in any industry and this industry is no exception.
You are promoting the Kohinoor Foods brand in USA. Any bottlenecks?
When it comes to attracting Indians in the US, we didn’t have to face any bottlenecks; but when it comes to attracting non-Indian consumers, you need to focus on many things – like the hygiene condition during the preparation of food and details in packaging.
The future of the convenience food industry would be...
There would be more and more brands emerging in the Indian convenience food market and a majority of these would be from the retail companies.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
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