Mr. 5-screen Wonder

IIPM Best MBA Institute
He is one of India’s most enterprising entrepreneurs whose claim to fame is introducing the concept of multiplex cinemas in the country. Since the time he conceived the first PVR in 1997 in New Delhi, the 38-year-old Ajay has added tremendous spice to the average movie-goers’ life. With the presence of 62 screens nationwide, the largest multiplex in Bangalore, North India’s largest multiplex ‘Spice PVR’ in Noida, and a more recent foray in tier II cities like Hyderabad, Lucknow, Mumbai and Indore, his vision of having a sizeable pan Indian presence is almost a reality. This young turk definitely possesses the ability for innovating and finding effective solutions across the entertainment genre. “I believe in leading by example and following the philosophy of practising what you preach.” Last year PVR Limited even raised Rs.1.28 billion from an IPO for funding its growth. And while the Indian entertainment blitzkrieg has given rose to a number of me-too’s in Bijli’s sector, Bijli is now fast-forwarding into the future, with a vision to emerge as a 360-degree entertainment conglomerate. Who knows, he might move into direction and production of Bollywood melodramas next?

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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Unhand that Wine!

IIPM PUBLICATION
What is wine if not French! Proverbial home ground to the elixir, from the famed Bordeaux to Burgundy and Champagne, the French cultivate vineyards that speak of the Bishops and Dutch cultivators of the 12th century. La raison; French wine Monsieur... reason enough! The annual extravaganza of The Food and Wine Fair (August 19 – 27) is earmarked as the time for empty cellars – remnants of the previous year’s liquid bounty – to make way for fresh yield and to celebrate the gastronomic fruitage that mother earth has bestowed upon the village of Saint-Pourçain, Auvergne – a principal winegrowing region. Wine tasting accompanied by local folk music & animated dancing highlight festivities that culminate in fireworks and free ball. Even a procession of bejeweled carts, and a cycle race to look forward to. So did we just hear you packing?!?

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Thanda Matlab toilet cleaner

IIPM BUSINESS AND ECONOMY
Suddenly, Indian consumers are waking up to what was considered to be a joke earlier. They now believe stories about how farmers in Punjab, Haryana and Andhra Pradesh have been using the colas as pesticide since they are cheaper! And the stinging words of religious preacher Swami Ramdev – “Thanda Matlab toilet cleaner” – appear less a publicity stunt and more a home truth to the Indian consumer. Suddenly, the March 2006 news about a Consumer Court fining Pepsi Rs.1 Lakh because a condom was found in the bottle is no longer a mere funny incident, but a deadly and poisonous reality that Indian consumers must confront. Forget the gory details of the chemical composition of pesticides found in colas; forget the nitpicking that lobbyists speaking on behalf of cola companies are indulging in; forget the shocking statement from Union Minister Sharad Pawar defending cola companies by saying that pesticides are found even in mother’s milk. Quite simply, the Indian consumer is asking one question: Have cola companies – who claim to be world class – been poisoning Indian consumers despite credible reports of the harmful contents prevalent in their products?

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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P2P has followed the path of all egalitarian movements: It has always been corrupted by the quest for profits

IIPM MANAGEMENT INSTITUTE
One remedial consequence has been a legal option to P2P file sharing by first establishing sites where music and video could be legally purchased: iPod, Microsoft and others have been quick to capitalize on the movement, but actually are using Content Delivery Networks (CDN) and not the P2P scheme of individual sources. While this seems to be similar to P2P on the surface, that is the capability to get instant reward by downloading your music instead of going to the store, it is not really the essence of it, and specifically, has nothing to do with the social aspect of P2P.

Considering the evolution of P2P in its two major aspects, technological and social, we see different evolution paths. On the technology front, what becomes very significant is the way content editors, such as Warner Bros Entertainment, are now using a P2P network such as Bit- Torrent for distributing their legal content for a fee.

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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