Friday, May 26, 2006

HERO HONDA – devastating benchmarks : IIPM

Acompany that was formed on January 19, 1984, with relatively puny capacities, is today the world’s single largest two-wheeler company in terms of production capacity. With the stupendous vision of Brijmohan Munjal, Hero Honda, started as a collaboration between the Hero group and Honda from Japan, now holds a massive 45% market share in the domestic market, and is going strong with every passing day. The company first tasted success with its CD 100 class motorbikes and its respective ‘fill it, shut it, forget it’ campaign. The Splendor model made Hero Honda a market leader overnight, as it combined the consumer’s insecurity about fuel prices, and at the same time managed to provide the consumer with a fashionable product design too.

The CBZ was launched by Hero Honda in the year 1999. The 156.3 CC motorcycle was a runaway hit and made Hero Honda a respectable maker of large capacity motorcycles also. POWERED BY IIPMApart from regularly launching newer models (Passion, Joy), Hero Honda has also brought out improved versions of its previous best selling models like Splendour. At the same time, with production indigenisation of more than 95% (a percentage that has never before been achieved by any manufacturer), Hero Honda has committed itself to providing high-quality products at low prices. Not surprisingly, from selling a mere 1.02 million units in financial year 2001- 2002, Hero Honda reached a stupendous figure of 2.6 million units in 2004-05. Its sales during the very same period increased from Rs.26 billion to Rs.85 billion; while profit after tax increased from Rs.2.6 billion to Rs.8.1 billion. The Hero Honda legacy will live on, of course, devastating historical benchmarks easily.

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Source :- IIPM Editorial, 2006

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