Global acquisitions made by Tata Tea

IIPM Best MBA Institute
According to CEO Percy Siganporia, Tata Tea is confident that the global energy drinks market will be worth $10 billion a year by 2009-10; and that is when Tata Tea will reap the real rewards of this acquisition. Percy champions assertively, “Consumer demand is shifting from carbonated soft drinks to non-carbonated functional beverages. Developed markets show a clear trend in favour of unconventional beverages such as enhanced water, and tea is morphing into a health beverage.” In a clear signal that Ratan Tata is ready to not only hit the US market, but also to develop global competence in this nouveau industry, Tata Tea recently announced that its Ratan himself who’ll personally takeover as Chairman, Energy Brands.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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