Wednesday, November 08, 2006

How about a ‘Made in China’ car?

IIPM Best MBA Institute
After painting the world’s consumer market red with ‘Made in China’ consumer products, the Asian economic power house is all set to enter the automobile market. The foray will be spearheaded by renowned Chinese auto-maker, Changan Auto under the ‘Chana’ branded cars, which will be available in three separ ate variants (mini van, combination and open bed van versions) with a 970 cc 53 bhp engine. The models which featured MPFi engine were showcased at the 24th Sao Paulo car show held between October 19 and 29. The cars will use good storage capacity as a trump card. Priced attractively at $12,700, these cars will definitely prove to be a goodalternative to expensive European rivals.

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Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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