HEADLINE: Bring out the colours of shadows
BASELINE : Your Vision, Our Future
AGENCY : Mudra
4Ps TAKE : Here’s a camera that can easily differentiate between a horse and a zebra – intrigued? That’s precisely what the headline of this ad does, intrigues one to read on... Peddling its new 7.1 megapixel camera, Olympus puts forward its Shadow Adjustment Technology (SAT) which enables the camera to detect and brighten shadows instantly... The ad goes into the details of how and in short the product assures a true to life picture every time. The ad is detailed, brings out the product attributes with ease and even mentions the prices. The visual is appealing with the lush-green scenery in the backdrop and a zebra which brings out the USP. The catchy and powerful headline instantly grabs eyeballs. So, stop living in shadows, here’s a chance to be a ‘real-life’ photographer!
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative