Tuesday, May 15, 2007

Home Depot goes green

IIPM Best MBA Institute

Home Depot, the second-largest retailer in the United States (after Wal-Mart), and the largest home improvement retailer in the US, is getting environmentally-sensitive, and will start ‘green labelling’ around 3,000 products – an initiative that will include 6,000 products in the next couple of years’ time, and which will become the largest corporate ‘go-green’ programme in the US. These brands will be called ‘Eco Options’ and will obviously include stuff that will do a world of good to the cause of climate changes and global warming. All of these will focus on issues like clean drinking water, conservation of energy, and sustainable forestry. Examples of the Eco Option brands will include fluorescent light bulbs that conserve electricity and natural insect killers. According to the company, since Home Depot is the largest buyer of construction material in the world, it has the power – and the responsibility – to convince the entire supply chain in the ‘home development’ sector (suppliers, home builders and end consumers) about the goodness of being environmentally-friendly. The chain employs more than 3,55,000 people and operates 2,164 big-box format stores in the US, Canada, Mexico and China. Clearly, this is a cause with a conscience.

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Source :
IIPM Editorial, 2007

IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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