IIPM Best MBA Institute
“Brand House Retail would be a gateway for fashion and lifestyle retailing. We want to reach all the segments of textile and various demographic of customers...”
After creating Brand House Retail, the group is looking at introducing its own brands in various segments like ready-to-wear and western casual to fill the gap in the company’s existing offerings. Joshi‘s clear focus is demonstrated by his resorting to an exclusive brand for every class. He adds, “You can’t imagine Reid & Taylor having a woman’s suit! We wanted an international brand like Escada, which addresses all the needs of a modern urban woman. Having an Escada store also helped to unleash retail stores that are exclusively for women. Similarly, we wanted to have a brand that takes care of home linen, so we recently launched Carmichael House. It’s essential to have a separate brand for all segments.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
“Brand House Retail would be a gateway for fashion and lifestyle retailing. We want to reach all the segments of textile and various demographic of customers...”
After creating Brand House Retail, the group is looking at introducing its own brands in various segments like ready-to-wear and western casual to fill the gap in the company’s existing offerings. Joshi‘s clear focus is demonstrated by his resorting to an exclusive brand for every class. He adds, “You can’t imagine Reid & Taylor having a woman’s suit! We wanted an international brand like Escada, which addresses all the needs of a modern urban woman. Having an Escada store also helped to unleash retail stores that are exclusively for women. Similarly, we wanted to have a brand that takes care of home linen, so we recently launched Carmichael House. It’s essential to have a separate brand for all segments.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
No comments:
Post a Comment