When radicalism was imperative...

IIPM Best MBA Institute
Though the Siyaram group has consistently introduced newer brands like Oxemberg and brought in the foreign brand J. Hampstead to India, they all have failed to do the trick for the group. Even their most hyped-up brand ‘Mistair’, launched in 2002, seems to have succeded in creating minimal impact as the gross sales of Siyaram Silk Mills has dropped to Rs.3.40 billion for the financial year 2004-05, from Rs.3.54 billion during the previous year. The same problem is also faced by Govind Rubber Limited (GRL), another group company of the Siyaram-Poddar group. Founded in 1980, GRL manufactures tyres with the brand name International. The company lived its golden days till the liberalization of Indian markets and since then, it’s all about survival and not growth. Its financial data since 2000-01 only shows a deceleration in earnings with gross sales of the company falling to Rs.2.1 billion for the current financial year 2005-06.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative