Thursday, December 07, 2006

...directed by Nagesh Kukunoor, the latest ad for Maruti from Lowe Lintas wows!

As the word ‘big’ registers in her mind, she explores it throughout the journey – “Esteem tree, esteem road, esteem mountain!” Meanwhile, the Voice Over calls out: ‘The easy to own big car. Big on power, big on mileage.” And the commercial ends with the girl explaining to her pal, “I am more esteem than you.” The story line of the ad surely is ‘wow!’, but just check out the people behind making of the ad – conceived by Lowe Lintas and master-minded by Priti Nair Chakravarthy, the new campaign has been directed by ace Bollywood Director, Nagesh Kukunoor (of Hyderabad Blues, Iqbal and Dor fame) and has been produced by Rajan Vahi.

According to Priti Nair Chakravarthy, Executive Director, Lowe Lintas, the brief to the creative team from the client side was to showcase the ‘joy of a big car.’ Quiz Priti Nair about the usage of father- daughter relation and she is quick to state, “The father-daughter relationship is a very unique & special bond. It’s potent and that’s what we wanted to explore.”

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Source :
IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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