Now it’s Richard Brandishing low fares

IIPM Best MBA Institute
After making the world go ga-ga over his surprising, yet flamboyant moves, this time Richard Branson plans to introduce “the world’s first low-cost global network.” And he is not alone in this initiative as he intends to seek support from AirAsia’s Tony Fernandes as well as EasyJet’s Stelios Haji-Ioannou. In order to give shape to his dream of becoming the first global low-cost carrier, Branson has plans to connect the Asian sub-continent with the Western world. Hence, the destinations like Malaysia, China and India will be connected through lowbudget airlines as these regions appear promising as far as long haul air-services are concerned. The trio of Virgin Atlantic, Easyjet and AirAsia would play a significant role in reviving the global low-cost airline industry which has been affected by high fuel costs and terrorism scares.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

CRM is not some fancy technology Platform

IIPM PUBLICATION

BRAND : Shriram Commercial
HEADLINE : CRM is not some fancy technology Platform.
BASELINE : Gets you going
AGENCY : R K Swamy/BBDO

4Ps TAKE : This ad takes the story-telling route to score above others. The story is of the transformation of Madhav, from a simple truck driver to the owner of one, thanks to Shriram Transport Finance. When most banks are busy transforming their customers’ lives (of course, financially), why should Shriram, which claims to be India’s largest asset-financing NBFC, be counted out of the league? The visual of an obviously happy Madhav peeping out of a truck adds volumes to the communique. The clinching benefit to the brand is that getting a loan is just a signature away and there is a touch of relationship management involved too.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Release :- TCS bets bigon China

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Tata Consultancy Services (TCS), India’s largest IT firm, after having tamed the tiger, is now heading to tame the dragon. TCS has chosen China as its next stop to strengthen its global business activities. The company aims to create a stronghold in China by tapping the burgeoning opportunities there.

A recent AT Kearney survey ranked India & China amongst the most rapidly growing markets, and thus, spreading wings into China makes strategic sense for TCS. Chandrasekaran, Executive VP, Global Delivery & Sales elucidates, “China is a $27 billion market & growing. We have ambitions to scale up the manpower to 5,000 people by 2010. China venture will serve large engagements in China.”

Entering China at this stage will help TCS to tap foreign players entering the dragon land. Given that many of TCS’ clients worldwide are entering China in a big way, Chandra says, “China venture will also serve our multinational customers in China, by offering them services specific to their local needs.”

With a CAGR of 30%, and aiming to achieve a target of $10 billion revenue by 2010, the break-neck speed at which TCS is expanding operations, comes as no surprise at
all – the latest being the $65 million IT services outsourcing deal with British supermarket chain Somerfield. And with the global leader, Microsoft, partnering with the company, the China ride for TCS seems all the more upbeat.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Economics – Neo or Retro?

IIPM PUBLICATION
In Kautilya’s Arthashastra: Its Contemporary Relevance, Nanik Rupani, Chairman of the Priyadarshni Academy & the Enkay Group sets out to revisit the profound ponderings and perceptive principles of the ancient master, employing a manner that is as exhaustive as it is enterprising. In the form of 15-sects, Rupani proceeds to highlight the relevance of Chanakya’s theories in the present-day economic panorama, extending the Arthashastra’s school of faith into a hypothesis for a system that would ensure excellence in management even in its modern context. Every chapter of the book provides a comprehensive description of Chanakya’s chronicles on various facets of governance, from free market economy to agriculture, trade to education and efficient mechanisms for professional services.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Publication :- His unique style is popularly identified as ‘Sidhuism’

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Life was rocking when he joined the wave of stars – both from sports & showbiz – jumping on to the BJP-led political bandwagon in 2004. While most of the stars swept away in the anti-'India Shining' campaign wave, Sidhu was among the very few elected to the Indian Parliament.

Notwithstanding the sentence, Sidhu has decided to take the battle to the Supreme Court. Though people close to him claim that the court's verdict won’t have much impact on his career – BJP has already announced Sidhu as one of the main campaigner for the forthcoming Punjab elections due to be held next year – the TV show producers may put 'Sidhuism' on hold for some time to come.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative