Now it’s Richard Brandishing low fares

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After making the world go ga-ga over his surprising, yet flamboyant moves, this time Richard Branson plans to introduce “the world’s first low-cost global network.” And he is not alone in this initiative as he intends to seek support from AirAsia’s Tony Fernandes as well as EasyJet’s Stelios Haji-Ioannou. In order to give shape to his dream of becoming the first global low-cost carrier, Branson has plans to connect the Asian sub-continent with the Western world. Hence, the destinations like Malaysia, China and India will be connected through lowbudget airlines as these regions appear promising as far as long haul air-services are concerned. The trio of Virgin Atlantic, Easyjet and AirAsia would play a significant role in reviving the global low-cost airline industry which has been affected by high fuel costs and terrorism scares.

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Source : IIPM Editorial, 2007

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