CRM is not some fancy technology Platform

IIPM PUBLICATION

BRAND : Shriram Commercial
HEADLINE : CRM is not some fancy technology Platform.
BASELINE : Gets you going
AGENCY : R K Swamy/BBDO

4Ps TAKE : This ad takes the story-telling route to score above others. The story is of the transformation of Madhav, from a simple truck driver to the owner of one, thanks to Shriram Transport Finance. When most banks are busy transforming their customers’ lives (of course, financially), why should Shriram, which claims to be India’s largest asset-financing NBFC, be counted out of the league? The visual of an obviously happy Madhav peeping out of a truck adds volumes to the communique. The clinching benefit to the brand is that getting a loan is just a signature away and there is a touch of relationship management involved too.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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