Monday, March 12, 2007

Rajesh Exports? That’s it!


Or OyzterBay! Well, not many Indians would know that this chain, which started its corporate journey in the year 2000, is owned by Rajesh Exports. How’s that for shockers? In fact, very few Indian jewelers have been able to create a branded ensemble of India’s rich legacy as successfully as OyzterBay. Cashing in on heritage, they have created a glamorous arc of product portfolio that ranges from diamonds to meenas, and at the same time, products spanning diversified cultures of India. The company today has its presence even in the North East, apart from plans to end the year 2007 with more than 50 stores across the face of India.

Despite having a mammoth focus on consolidating its retail presence, the company has still been able to maintain the boutique touch of traditional jewellers. Agrees designer Jattinn Kochhar, “The jewellery market is dominated by traditional jewellers; and whosoever has been able to create a brand image against the ‘modern jeweller’ has succeeded.” And what better than to combine this ‘traditional’ aspect with cutthroat retail warfare. So the next time somebody tells you that Rajesh Exports has won another international jewellery award, stop sniggering, for you would be amongst those few who don’t know that Rajesh Exports is the world’s largest gold jewellery manufacturer. How’s that again for shockers?!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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